Habit.Earth
Privacy Policy
Last updated: 3 October 2026
Habit.Earth ("we", "us") runs habit.earth, a directory of sustainable businesses, events, articles and a marketplace. This policy explains what personal data we collect, why, and the choices and rights you have, including under the EU and UK General Data Protection Regulation (GDPR).
Who to contact
Habit.Earth is the data controller for the data described here. For any privacy question or to exercise your rights, email privacy@habit.earth.
Analytics cookies (only with your consent)
If you choose Accept analytics in our cookie banner, we use Google Analytics 4 to understand how the site is used, for example which pages are visited, what people search for, and which business listings and products are viewed. Until you accept, Google Analytics is not loaded and no analytics cookies are set. We do not use Google Analytics for advertising, and Google signals and ad personalisation are turned off.
We never send your email address, the content of messages you write to the assistant, your precise location or sign-in links to Google Analytics. Google may process data in the United States under the EU–US Data Privacy Framework and standard contractual clauses.
Our legal basis is your consent (GDPR Art. 6(1)(a)). You can withdraw it at any time; withdrawing deletes our analytics cookies from your browser.
| Name | Provider | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors (only after consent) | 2 years |
| _ga_<id> | Google Analytics | Keeps session state (only after consent) | 2 years |
| he-analytics-consent (local storage) | Habit.Earth | Remembers your cookie choice | Until cleared |
| Preferences (local storage) | Habit.Earth | Theme, filters, cart and similar settings you choose | Until cleared |
| Sign-in session cookie | Habit.Earth | Keeps you signed in to the marketplace | Session / sign-out |
Strictly necessary storage (your cookie choice, preferences and sign-in session) does not require consent because the site cannot provide the features you ask for without it.
Other data we process
- Newsletter. Your email address, so we can send the newsletter you asked for after you confirm it. Basis: consent. Unsubscribe any time using the link in each email.
- Marketplace accounts and orders. Your email, orders, messages and reviews, to run the marketplace. Payments are handled by Stripe; we never see your full card details. Each order is sold by the shop you buy from, which receives the details it needs to fulfil it. Basis: contract and legal obligations (for example tax records).
- Business reports and suggestions. What you submit and, if you provide it, your email so we can follow up. Basis: legitimate interest in keeping listings accurate.
- Assistant. Messages you send to the Habit.Earth assistant are processed by us and our AI service providers to answer you. Basis: legitimate interest in providing the feature you use.
- Maps and location. The map is provided by Google Maps, which receives your IP address when it loads. We only use your device location when you choose "Use my location", to sort nearby results.
- Hosting and security. The site runs on Cloudflare, which processes technical data such as IP addresses to deliver the site and protect it from abuse. Basis: legitimate interest.
How long we keep data
We keep data only as long as needed for the purpose above: newsletter data until you unsubscribe, marketplace records as long as your account is open and as required by law afterwards, and reports until they are resolved. Google Analytics data is kept for 14 months.
Your rights
You can ask to access, correct, delete, restrict or port your personal data, object to processing based on legitimate interest, and withdraw consent at any time. Email us at the address above. You also have the right to complain to your local data protection authority.
Changes
If we change this policy we will update the date above, and ask for consent again if we change how analytics works.